About

Malavika Lakireddy is a highly skilled and experienced VP of Product with a strong background in business strategy, analytics, and marketing. With over 15 years of experience in engineering, product, and marketing roles, Malavika has a broad range of expertise in cloud/SaaS e-commerce products, Ad-Tech, Machine Learning, Supply-demand marketplaces, Search, Optimization, BI, Data visualization, and Personalization. Malavika's technical skills include API/Webservices, Hbase/Hadoop, Hive, Java, R, and databases such as Oracle, Sybase, MySQL, Postgres, MSSQL. She has domain experience in eCommerce, Marketing, Display & Search Advertising, Analytics, Digital Transformation, and Financial Services industries. Malavika is a proven leader with excellent skills in leading distributed cross-functional teams and managing client relationships. She thrives in startup environments and has won at Women 2.0 Startup weekend and Google Ventures Hackathon. Malavika's specialties include Product Management, Product roadmap & feature prioritization, Customer lifecycle Analytics driven optimization, Monetization, Customer Acquisition, Go-to-market, Mockups/wireframes; UI/UX, Web/mobile web/iOS/Android, Analytics, Google Analytics & tag manager, Facebook/Twitter analytics (Reporting/Audience Insights/Pixel management), SQL scripting, Hive/Hadoop scripting, Excel, Forecasting, and AI/Machine learning. Malavika has experience in Program Management, Client Relationship management, Contracts, Business case proposal preparation, Project planning & Risk Mitigation management, Business planning, Vendor management, and Partnership management. Malavika has also worked on Marketing Strategic planning, Content marketing, Search, Display, programmatic, Social Media marketing, Influencer marketing, and Agency management. She has experience in team management of Product & Analytics teams. Currently, Malavika is the Vice President of Product Management at zeotap. She has previously worked as the Head of Product Management at zeotap and bewgle. Malavika holds an MBA from the University of Michigan - Stephen M. Ross School of Business, a Bachelor of Technology from Jawaharlal Nehru Technological University, and an Advanced Program in Computational Data Science from the Indian Institute of Science (IISC). Malavika has a strong TechStack that includes product manager, AI, Senior Software Engineer, Search, ML, Web, SQL, Hadoop, MySQL, MSSQL, iOS, Postgres, Apache Hive